AFTER four and a half years of trading from shop fronts in Erril street then High street, High Country Wine Cellars is changing it’s business model.
Owner David Mims has decided to close the shop and operate as an order only business operating from home, as well as continuing to attend local festivals and events to sell wines and beers.
The decision to close is due to poor trading over the winter months and rising expenses, with the winter ski traffic generally bypassing town as they head straight for the mountain.
Changing the business model will involve stepping back from direct face to face customer tastings and sales.
Instead, High Country Wine Cellars will still provide a range of local wines from Upper Goulburn and Strathbogie regions that will be available to order by phone or e-mail, including a link on their highcountrywinecellars.com.au website.
Final day of trading from 60 High st will be this Saturday March 3 from 10am to 9pm.
To celebrate over four years of providing fine local wines and beers and supporting local producers, there will be live music from Electric Cow (electric violin, guitars and vocals) starting around 5pm on Saturday.
Owner David Mims commented that while sad to be closing up, it was a wonderful experience but that he was comfortable with the decision, and was most appreciative of the support he and wife Debbie have received from local producers, suppliers, and the wider Mansfield community during their journey.